Case Study - Central Hub for Business and Personal Profiles

Creating a centralized hub for small to medium-sized businesses to unify their digital presence and track customer engagement across platforms.

Client
Linkhub.bh
Year
Service
Web Application
Linkhub.bh - Central Hub for Business and Personal Profiles
Linkhub.bh

Key Results

  • 500+ business profiles created in first six months
  • 45% increase in profile visit duration
  • 30% increase in digital engagement for businesses
  • 10,000+ QR code scans tracked
  • Frontend
  • Backend
  • UX/UI

Client Feedback

Linkhub has transformed how we connect with customers across all our digital channels. The analytics helped us understand which platforms drive the most engagement, and the custom QR codes have bridged the gap between our physical store and online presence. It's exactly the solution we needed.

Linkhub.bh

Client Challenge

Linkhub approached us with a vision to create a streamlined solution for individuals and businesses in Bahrain who needed a centralized location for their digital presence. They identified that many small to medium-sized businesses were creating content across multiple platforms but lacked a unified hub to bring everything together. Key challenges included:

  • Small businesses needed a professional online presence without investing in a full website
  • Existing link-in-bio solutions lacked advanced analytics and customization
  • Businesses wanted to understand customer journey and attribution
  • Physical-to-digital transitions via QR codes needed better management and tracking
  • Custom solutions for specific business needs (like restaurant menus) were required

Our Approach

Discovery & Analysis

  • Conducted market research to identify gaps in existing link-in-bio solutions
  • Mapped user journeys for both profile creators and visitors
  • Defined core features needed to differentiate Linkhub in the market
  • Created wireframes for profile pages with high customization potential

Technical Implementation

  1. Advanced Profile System

    • Developed a flexible profile architecture with customizable themes
    • Created component-based design system for rapid page building
    • Implemented responsive layouts optimized for both mobile and desktop
  2. Smart Link Management

    • Built an intelligent link management system with categorization
    • Developed preview generators for various link types (YouTube, maps, social media)
    • Implemented custom link tracking with attribution data
  3. QR Code Integration

    • Created a QR code generator with customizable branding options
    • Developed analytics backend to track QR code scans by location and time
    • Built a dashboard for businesses to monitor physical marketing effectiveness
  4. Business-Specific Features

    • Designed modular extensions for specific business needs:
      • Restaurant menu builder with item photos and descriptions
      • Product showcase with image galleries
      • Location finder with embedded maps and directions
  5. Analytics Engine

    • Implemented comprehensive visitor analytics
    • Created custom attribution models to track visitor sources
    • Developed heat maps to show engagement patterns on profile pages

Deployment & Optimization

  • Launched with a phased rollout to Bahraini businesses
  • Conducted user testing with local SMEs to refine features
  • Implemented continuous improvement based on usage data

Results

The Linkhub platform quickly became a valuable tool for businesses in Bahrain:

  • Platform Growth: 500+ business profiles created within the first six months
  • User Engagement: Average profile visit duration increased by 45% compared to standard social media links
  • Business Impact: Participating businesses reported a 30% increase in digital engagement
  • QR Integration: Over 10,000 QR code scans tracked, providing valuable marketing insights
  • Customization: Businesses leveraged themes to create cohesive brand experiences

Technologies Used

  • Frontend: Next.js, React, Tailwind CSS
  • Backend: Node.js, Express, GraphQL
  • Database: MongoDB
  • Analytics: Custom-built tracking system, integration with Google Analytics
  • Deployment: AWS, CloudFront, S3

Key Takeaways

The Linkhub project demonstrates our ability to identify and address specific market needs with custom technology solutions. By focusing on the unique requirements of small to medium-sized businesses in Bahrain, we created a platform that offers significantly more value than generic link-in-bio tools, while maintaining simplicity and ease of use.

  • Frontend (Next.js)
  • Custom CMS
  • SEO
  • Infrastructure

Working with Studio, we felt more like a partner than a customer. They really resonated with our mission to change the way people convince their parents to cash out their pensions.

Debra Fiscal
CEO of FamilyFund
Less traffic
25%
Page load times
10x
Higher infra costs
15%
Legal fees
$1.2M

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